18 Jan

Statement:

Anthropologie stores carry clothing, accessories and home furnishing. They carry about 40,000 to 45,000 different products.

Their style is unique and they have clever details and fine craftsmanship to there products. They have a good design that has a lot of artfulness.

Anthropologie targets mainly to women and does carry items for children as well.

Anthropologie customer’s age range is from 25-45 years old. The customer has college or post-graduate education. The customer may be married with kids or in a committed relationship. They have an annual household income of $100,000 to $200,000.

Prices range from $15.00 and can reach close to $1000, depending on the product.

This store carries unique products and offers a one of a kind and compelling shopping experience that makes women feel beautiful, hopeful and connected. The customer inspires and is very important to the company.

I chose the colors for the logo because it ties well with the look of the store. They use a lot of neutrals and bright colors that catch your attention.

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